The developments the electronic TV Technology- only write my part in Essay

The developments the electronic TV Technology- only write my part in this essy which is (How it's work) - Essay Example Srivastava (2009) states that an LCD display is possible when opposite polarized glass are placed on both sides of a crystal. The liquid crystals are split into small parts which are known as pixels; pixels can be considered as the smallest unit of screen resolution. Kondolojy states in one his articles that these pixels have the same features as the liquid crystals. The have an alternating behaviour in allowing the light to pass through them. The crystal molecules are activated or deactivated on the screen on the basis of the image that is to be generated. LCD TV Reviews UK (2009) explains that the front screen which is made of glass is imprinted with a grid. This facilitates the alternating behavior of the crystal molecules between activation and deactivation. Crystal molecules do not emit light therefore a system has to be put in to do the job. A backlight system provides the necessary light to the molecules which is required to produce an picture on the screen. LCD TV Reviews UK (2009) explains that there are three backlight systems that are commonly used in LCD TVs; EL system (Electro Luminescent), CCFL system (Cold Cathode Fluorescent Lamp) and LED system (Light Emitting Diode). TopBits.com describes the process and states that when a picture is required to be displayed on the screen of the LCD TV, electric current is allowed to be passed through the crystal molecules. The amount of electric current corresponds to the intensity of the colours required for each pixel. A unique feature of the crystal molecules is that they act as shutters and allow only specific amount of light to pass through them. If there is a requirement of a dark picture on the screen then the molecules will prevent light from going out of them. In the same way, lighter picture will make the molecules emit corresponding amount of light. Tyson states that due to the variation in the emitting of the light, the output on the screen will be exactly similar to the input

Marketing Assignment Example | Topics and Well Written Essays - 1750 words

Marketing - Assignment Example Brands aimed at the high tier market moved on to defensive mechanisms like slashing prices, holding discreet sales or moving into completely new product lines even as they battled massive debts and decreasing popularity. While fashion brands like Ralph Lauren, Donna Karan, Calvin Klein, Dolce & Gabbana and Armani were the pioneers in introducing secondary mid-priced brands for a secondary target market, others brands soon followed suit. However the diversification strategy was a double edged sword, with the perception of people being either that the brands were diluting their essence and the ‘luxury status’ that they stood for or that there are simply too many, too outrageously priced luxury brands in a market where they shouldn’t be. Cheap chic and e-shopping have become the reigning trends in the industry and as the local customer becomes more price savvy and inclined towards individual fashion choices, luxury brands have become something of a frivolous fantasy for the masses. But humans naturally gravitate towards things which sparkle and which may provide them with a kind of prestige and glamour; they just don’t want it to be a diluted version of old luxury or completely out of there budget. We are launching a new clothing label for the people who want the good things in life, want them to be available with convenience yet delivering a unique and customized experience with the purchase. BlackSilk © clothing label will carry items like cocktail dresses, semi-casual evening wear, formal wear for the work environment. The core strength of the brand will be good looking, good quality products with the option of customization and ease of availability through a completely integrated online store. The cost structure will be flexible, with a certain sum set for the template clothing and extra cost for any other additions the customer might want to make. The emphasis will be to merge the look, style and grace of the ‘roaring twenti es’ with the wearablity and sensible use as required by the fast paced modern life of the 21st century. The Core Value for customers will be the affordable luxury while the Actual Products will be BlackSilk © clothes, which will have a high quality and a focus on the aesthetics along with the option of customization such as our very crucial offering of Tres grande option for customers who are sizes 14 and above. This is keeping in line with the recent trends in the American health and lifestyle which show a shift towards higher weight and body mass in the general population. We would want to offer the same style and convenience to a size 2 or size 16 customer and make them feel comfortable with the choices we have on offer. The Augmented product offering would include getting customer feedback and giving them the option of changing their customization options within 30 days of purchase (exclusive of delivery time) or having the same kind of options replicated on a different template dress for a discounted price. The market segmentation for the clothing line will be done on the basis of demographics and psychographics with a niche marketing strategy initially which would be converted to a differentiated strategy once we have reached a core group of customers and the level of recourses are feasible for that. Primary Target market: Age: 21-45 Income: Varying;