Inter-Recial Prejudice Essay Example | Topics and Well Written Essays - 1500 words

Inter-Recial Prejudice - Essay Example Important aspects of this definition are the words ‘damage/ injury’, ‘judgment/ action’ and ‘disregard’. Both damage and disregard may be considered as a result of the judgment passed by the person practicing prejudice upon the person who is at the receiving end. Research in prejudice (Baron and Bryne, 208-209) shows that such judgments are passed on the basis of stereotypes held and on the basis of the discrimination resulting from the stereotypes. Stereotypes are cognitive shortcuts that people use in order to categorize individuals on the basis of a few characteristics; without paying attention to any other characteristics that may distinguish the particular individual from the group. The stereotypes in themselves are not negative; but may be associated with other negative thoughts about the categories, which are then applied to the particular individual without even ascertaining if the individual deserves to be categorized in this manner. Mo ghaddam (in Schneider, Gruman and Coutts, 345) defines prejudice as ‘an attitude based solely on group membership’. This definition underlines the fact that an individual’s membership to a particular group is an important aspect of the way people view them; and could bias the attitudes of others if they hold stereotypes about the said group. Most types of group memberships are invisible to the outsider – for example, training, education, occupation, and religion. Unless the individual divulges these facts, others are unable to classify him / her on the basis of these affiliations that the individual has. But membership to groups like gender and race are not invisible; and come across as part of the individual’s physical characteristics. Thus, it becomes easy for others to classify an individual on the basis of these factors. When people from different racial background interact, often the first information they share with each other before they even initiate contact is the information supplied by their physical appearance. If an individual holds a negative stereotype against a particular race; he / she is likely to feel prejudiced against individuals from that racial background. This prejudice would be experienced even before there is any communication; and it is likely that due to the pre-existing prejudice, this individual short-changes the other simply due to their racial background (Sears, Peplau, Freedman and Taylor, 417). Baron and Bryne (207) describe another important aspect of why people experience prejudice – social categorization. They describe how people tend to categorize others on the basis of the extent to which they feel similar to those individuals. Persons who are perceived as similar become part of the ‘in-group’, and those who seem different become part of the out group. People also typically feel more favorable towards members of an in-group then towards members of an out-group. This is because people like to feel good about themselves and their group memberships; and thus tend to highlight not just the positive aspects of their individual selves, but those of others they feel similar to. For the same reason, they play down the negative aspects of their own and similar others’ behaviors. On the other hand, people tend to exaggerate the weaknesses of dissimilar others, and play down the positive aspects of their behavior. This leads to the Fundamental attribution error – a fallacy where people attribute positive causes to personal behavior (and as a consequence the behavior of similar others) and negative causes to behaviors of dissimilar others. Although the reason why humans prefer to categorize people into in-groups and out-groups is not properly understood; it is a tendency that is found in all people

Practice Ethically and Challenge Equality Case Study

Practice Ethically and Challenge Equality - Case Study Example Jane Schulz (2007) argues that ethics is â€Å"a set of moral principles or values†. Discussions regarding the origins of ethics and values have stirred debates in more than one way. It is especially hard to conclude whether they are inherited, learned by experience or both. As a nurse who performs direct patient care in the community, I have witnessed the best and worst of ethical behaviors in both my clients and other health staffs in different settings. On more than one occasion,   I have had to acknowledge my own ethical value system, challenge it, and develop it throughout my life but never so much as I have since I began my nursing career. The reflection will highlight NMC, NOS and produce evidence within the practice evidence criteria, using Gibbs (1988) to help me present my reflection in a natural sequence of events. The framework is iterative and enables me to ask myself a series of questions at stopping points, to help me put the experience in an organized manner. In order to respect the service user’s confidentiality in concordance with the Nursing & Midwifery Council (2004; 2008) code of professional conduct – point 5.1. The author shall refer to the service user as ‘Kendal’ throughout this essay. I first met Kendal in his house in sequence to an internal reference from our team to support him with dental hygiene/health check to follow up with his anxiety medication. He is one of my direct allocated cases; he is from the Caribbean, aged 23 and nonverbal. Kendal uses limited speech and can be very challenging at times. Staffs are unsure of what to do and how to support him as he was found to be harming himself most of the time. Staff thought that he could be expressing dental pain and hence, he was referred to our team. I responded to his needs appropriately by reading out more information to him that were uploaded from previous professionals on FRAMEWORK I.

Personal Responsibility vs Corporate Responsibility Essay Example for Free

Personal Responsibility vs Corporate Responsibility Essay The question has been asked before and I believe it will continue to be asked for many years to come†¦what is the difference between personal responsibility and corporate responsibility? According to business dictionary personal responsibility is The obligation of an organizations management towards the welfare and interests of the society in which it operates. A company by the name of Symantec, defines corporate responsibility as the way in which we operate with full attention to and respect for ethics, the environment, and a commitment to positive social impact. There are moments where it’s hard to distinguish. It doesn’t seem like there is a clear line distinguishing the differences†¦at least to some. It’s our responsibility to make the best decisions possible for ourselves. Nobody is going to know what’s best for us than ourselves. In the movie Supersize me it goes to prove that the food industry is not going to make the decisions that are in our best interest. McDonalds in my eyes is one of those companies that is seems to be more interested in the profit being made by selling big macs than helping the â€Å"fat kid† become healthier so he can stop getting bullied by other children. I don’t believe it’s the industries responsibility to educate us about what we choose to eat. That’s our individual responsibility. We need to educate ourselves and decide what type of lifestyle we want to live. I believe part of the issue is the fact that our society can’t always take responsibility for their actions. Of course if you eat fast food 3 times a day you’re going to get fat and sick. Most people know that†¦or at least reasonable people. The daily recommended caloric intake is 2,000 calories. Let’s take a closer look†¦let’s say you order a double cheese burger 440 calories, medium fries 380 calories, oh and let’s not forget your medium coke at 210 calories. That’s a total of 1,030 calories. That’s more than half of the recommended intake! Another thing to keep in mind is the fact that the recommended caloric intake of 2,000 caloric intake is not for everyone. Caloric intake is based on a person’s weight and height. I know personally I’m not big enough to be able to consume 2,000 calories and not gain weight. We need to remember that we need to eat to live and shouldn’t live to eat. I believe that if enough people educate themselves†¦ourselves about how to properly eat a balanced meal then there would be a greater demand for the corporate industry to give us what we need. What I personally do think the food industry does need to do is change the way they do business.

The Changing Status Of Indian Women

The Changing Status Of Indian Women Historiography went throughout massive changes in 20th century especially after Second World War. Political history was replaced and challenged by socio-cultural history which broadening perspective towards theoretical innovations and brought new fields into historiography, most notably gender history which brought to historiography in the form of women history. However gender studies is an independent discipline which brought fifty percent of the population into the focus of historical studies that was previously generally gender blind or simply masculine. Women history is the study of the role that women played in history which includes the growth of women rights as recorded in history and the examination of an individual woman of historical significance and the effects of historical events on women. Women history emerged as a independent disciplines in 1960s or 1970s because, the traditional historical writing have minimized and ignored the contribution of women and also the effec ts of historical events on women as a whole, in this respect, women history is often a from of historical revisionism seeking to challenge the traditional historical consensus. History was written mainly by men and about mens activities in public spheres politics, war and diplomacy and aministration.Women was usally mentioned or portrayed in stereotyped role such as mother, wives, daughter and mistress.  [1]   In Indian history we can get references about the role of women from the beginning of the Indus valley civilization, the first known civilization of India which said to have flourished in 25th century BC. As per historical evidences peoples of this valley worshiped natural forces and divine power were mostly feminine. Nature was often called by term mother. Mother goddess was the first worshiped deity in the Indus valley. Indus community was basically matriarchal so there was no existence of the gender discrimination. Men and women both were engaged in food gathering which was the main economic activity that reveals equal participation of both in daily economic life.  [2]   The essence of the Vedic period as reflected in Vedic literature like four Vedas namely Rig, Yajur, Sama and Atharvam and their different branches like Brahmanas and Upanishads.The Early Vedic age which begins from 1500 B.C. and the post-Vedic age which extends from 1000 B.C. to 500 B.C. The word Veda primarily means knowledge, which virtually signifies sacred knowledge or scripture. During the Rig-Vedic or Early Vedic age that most of the hymns of the Rig-Veda were composed. It was in the later Vedic period that the Brahmanas, the three other Vedas and the Upanishads were composed.  [3]   During the Vedic era the patriarchal culture superseded the matriarchal culture and gender discrimination being introduced in the society, but the Rig-Veda reflect a stage where women enjoyed equal status of man and the Vedic sacrifices were jointly performed by both men and women.  [4]  But patriarchy never suppressed women rights and privileges. Girls were given education from 4th century BC. There were no references about child marriage in Rig-Vedic era.  [5]  If any girl wants to continue her education without marriage they were allowed to do so. There are two types of educated wise women were in Vedic period Brahmavadinis and Sadyodvahas. Many educated women became teacher in Vedic period they are called Upadhyayinis. Lopamudra was a famous women preacher who composed 179 hymns of Rig-Veda jointly with Agasthya. According to Dr Roy choudhury women not only composed hymns but were also well-versed in sacred texts. Women also learnt music and dancing  [6]  The Vedic pe oples were not conscious about gender power- politics and conflict at that time because Vedic society was then at a developing stage not in a complex mode. Widows remarriage was permitted in the Rig-Vedic society. Rig-Veda mentioned several hymns like the widow who lay on the pyre by the side of her dead husband was asked to come to the world of the living.  [7]  Rig-Veda also gave references about the freedom of women in Vedic society; they attended all religious festivals and fairs with their loved ones. The Aryans believed thatà ¢Ã¢â€š ¬Ã‚ ¦ the wife and the husband being the equal halves of one substance were regarded equal in every respect and both took equal part in all duties, religious and social.  [8]  During Vedic age inter-caste marriage took place in the society. According to D.N Jha à ¢Ã¢â€š ¬Ã‚ ¦in one case the father was a priest, the mother grinder of corn and the son a physician, all three lived happily together.  [9]   But the degradation of women status was started in the later Vedic period. We can get references about post Vedic society from the Brahmanas, Upanisads and the Ramayana and the Mahabharata. Smriti writers Manu, Yajnavalkya began to favour seclusion of women. Social customs and tradition were reinforced by the law-givers which degraded the position of women and the gender discrimination has begun. Indian society was based on caste system where Brahmins are preoccupied the top most position. Where Jain and Buddhist religion tried their best to bring equality in the society there Brahminical religion began to enforce strict moral code for their followers. Patriarchal families became powerful during this period and restrict womens activities. They were looked down upon as a temptation and hindrance in their march towards higher development.  [10]   The child widow were forcedly live a life with full of restriction which marred them physically and mentally, and from the 1st century AD the law givers prohibited widow remarriage. The writer of Arthasastra kautilya considered women as a child bearing machine and encouraged pre-pubescent marriages which damaged child bride mentally and physically because she was not physically fit to conceive a child and the adolescent pregnancy carries higher risk due to toxaemia (Organic Blood Poisoning), Cephalo-pelvic disproportion* and uterine inertia (uterine inertia that occurs when the uterus fails to contract with sufficient force to effect continuous dilation or effacement of the cervix or descent or rotation of the fetal head, and when the uterus is easily indentable at the acme of contraction). Other disorders which affect children born to young mothers are CNS malformation (Central Nervous System) and CVS malformation which involves the cardiovascular system. The effects of physical hea lth also effects women self-confidence level. Now they were only capable of producing child and managing household affairs and their other socially useful activities prevailed. According to Romila Thapar Manu was felt that the inter-caste marriage would pollute the Aryan society. So à ¢Ã¢â€š ¬Ã‚ ¦to avoid pollution, you must control birthà ¢Ã¢â€š ¬Ã‚ ¦ but you lose control over birth, if you lose control over women  [11]  Manu also makes some provision for punishment of a woman by her husband if she makes any faults. She should be beaten by rope or by bamboo. Manu never sanctioned widow remarriage because she should remain faithful to her husbands memory but the widower could marry again. In Rig-Vedic times women was denied the right of inheritance. But Putrika could inherit her fathers wealth. The Niyoga system was encouraged where women was forced to marry her brother-in-law to safeguard property rights. In Vedic and post Vedic ages women married and unmarried daughter had some rights of inheritance but a widow, as well as wife, had no claim over her husbands property. Marriage became compulsory for Hindus. And the patriarchal system tended to keep the status of women at a low level, and the emergence of the joint family with special property rights for the male members reinforced male dominance.  [12]  The Rig-Vedic concept of Sahadharmini was replaced by Pativrata Dharma. This began a master- slave relationship between husband and wife. The right of choice of life partner was also taken away from woman. Manu in 2th century B.C insisted that women should always controlled by his male superior, in child age she must be controlled by her father, then after by his husband in her youth and in old age she must be controlled by his sons.  [13]   The Buddhist age witnessed a serious change in the status of Indian women. Gautama Buddha made the adoption of daughters valid which squashed the general belief that the birth of son was indispensible to attain salvation. Apart from this women were accepted as nun in the Buddhist monasteries. Admission of women into the monastic order secured for them a religious status and they played a vital role in propagating Buddhism. Buddha was allowed women to marry man of her choice and also gave the wife the right to inherit the husbands property. Buddhism also permitted divorce in some special cases. Buddhism also legalizing the right of unmarried daughter to the inherit fathers property in the absence of a son which provided women economic independence. Buddha also encouraged widow remarriage and finally in 12th century A.D the widows right of inheritance was recognize. Buddhism also gave prostitutes legal status by admitted them in Sanghas life, now they could live a life of alms-women. There were separate rules obviously discriminatory for men women who wanted to join the Buddhist Sanghas. In the annual Upostha Ceremony Buddhism also reveals the prejudice against women. Another discriminatory rule is mentioned in Sulla Vogga according to which the official admonition by an alms-woman is forbidden, whereas the official admonition of an alms woman by a monk is not forbidden.  [14]  Buddhism improved the status of at least a section of women who embraced that religion. The majority of women at that time lived in abject subordination, under the restraints imposed by Brahmanical religion. But the overall development in womens life and work soon eclipsed by the reassertion of Brahmanical religion. Buddhism never tried to abolish existing social order. The two main joint forces which degrade women position are joint family and caste system remained unalterable. Thats why some scholar has argued that the Buddhism was failed to understand the situation of woman from the angle of social justice. If justice were to be really done mere laws are not sufficient. It takes a total re-orientation in judicial thinking and attitude, if gender justice is to be doneà ¢Ã¢â€š ¬Ã‚ ¦Ã‚  [15]   During the early medieval period the status women were gone lower and she was regarded equal status of Sudras. The smriti writers prohibited intercaste marriages. After Muslim invasion à ¢Ã¢â€š ¬Ã‚ ¦Indian religion and social customs were faced with a system which was equally formulated and definite.  [16]  Which resulted caste system was became more rigid. Occupation now began to determine by birth. Now the lower society of Hindu castes was got an opportunity to assert their dignity by convert to the religion of equality i.e. Islam. Thats way Islam was spread very fast in some parts in India. Women dependence to her husband and was a prominent features of this period. Indian women now have lost their access to Streedhana or dowry and engaged themselves in farming and weaving. Now women cant freely participate in any religious festivals and functions with her male partner. Another social evil like child marriage adversely affected the health of the girls. Besides Muslims rulers in India had large harems which encouraged polygamy, even among the Hindus there was no limit set to the number of wives a man can take. Another social evil that existed in medieval India was female infanticide which was prevalent among the Rajputs and other higher castes and even among the Muslims. Purdah system gained popularity with the advent of the Muslims, Purdah is actually a Persian word According to Patricia Jeffrey Purdah is a part and parcel of stratification in India It becomes the mental foot binding, the frogs in a well syndrome, the submissiveness of the young bride and the inability of adult women to cope with the world outside.  [17]   Female infanticide was a negative effect of dowry system but this system became an integral part of the marriage ceremony in medieval India. It became a heavy burden to the poor peoples. The condition of Hindu widow became more miserable during Muslim period. She was forced to lead a life which was full of sorrows and was far from all worldly pleasure. The feudal society of Muslim India encouraged the practice of Sati. By the burning herself with her own husband she proves her loyalty. According to Soroj Gulati because of the continuous wars, there were chances of too many widows young and old, and a big question was how to accommodate them without bringing stigma to the family or creating problems for society.  [18]  Prostitution became a recognized institution in medieval India besides the Debdasi system in south India degraded the status of women, under this worst system women were brides of Gods but they are supposed to entertain kings, priests and even number of upper classes. According to Alberuni the kings make them an attraction for their cities, a bait of pleasure for their subjects, for no other but financial reasons.  [19]   The contribution of European to rediscovery of Indias ancient past was widely accepted by several scholars and writers of the nineteenth and twentieth century but their perception was influenced by British by two separate contradictory ways. One strand was represented by the Orientalists, whose reconstruction of the glory of Indian civilization was taken over lock, stock, and barrel by 19th century Indian writers. Another strand was the Utilitarian and Evangelical attack on contemporary Indian society on the visibly low status of women. The early Indian nationalist writers successfully constructed an image of womanhood in the lost past as a counter to the real existence of woman in the humiliating present. The woman question was not a theme that was foregrounded in the earliest work of the Asiatic society. William Jones did not pay any attention to Sati. It was Henry Thomas Colebrooke who focuses attention directly upon the women question on his first research On the Duties of the Faithful Hindu Widow  [20]  where he presented the textual position of sati. In the first quarter of the 19th century Raja Rammohun Roy declared crusade against sati, and argued that the ultimate goal of all Hindu was selfless absorption in a divine essence, a union that could not flow from an action like sati. In the 19th century Indian intelligentsia group involve in a dual encounter with colonial ideology. Awareness of the past through Orientalist scholarship was encounters by a strong negative perception of the present those missionaries, administrators; travelers were engaged in writing about this issue. The women question became a crucial tool in the colonial ideology. Colonial writers focused on the barbaric practices pertaining to women of the Hindu civilization. One of finest example and best known work in this perspective is James mills History of British India where Mill suggested that the Hindus were a high cultured people now in a state of decline. He judged the civilization was the position it accorded to its women. His conclusion was that the practice of segregating women did not come with the Mohammedans; rather, it was a consequence of the whole sprit of the Hindu society by which women must be constantly guarded at all times for fear of their intimate tendency towards infidelity. He states that Hindus compared women with a heifer on the plain that longeth for fresh grasses, referring to their uncontrollable sexuality.  [21]   The degradation of women position in Hindu civilization requiring the protection and intervention of colonial state, that the Hindus were unfit to rule themselves. On this ground British rule in India could be justified by a humanitarian and moral level. Indian intellect classes react violently to this grim picture of Hindu civilization and marshaled argument against each major criticism. The condition of women in past was a key aspect of historical writing in 1840s.One such example in this account provided by M.C Deb a converted Christian member of Young Bengal group according to him men in India look upon women as household slaves and treat them with a superciliousness that even the Sultan of Turkestan does not show towards his meanest serf.  [22]  In 1842 Peary Chand Mitra provided a well versed response to the mill approach on the position of women in Hindu civilization. He shows references from Sanskrit text Mahanirban Tantra which states that daughter should be nursed and educated with care and married to learned man.  [23]  His view about Indian women crystallized a national feminine identity which was based on high culture and nationalist writers are arguing about the high status of women in ancient India which is noticeable in Clarisse Baders monograph on ancient Indian women was published in 1867 which was directly inspired by Max Muellerian view of romanticization of ancient past. According to Baders view the Sati was an expression of womans ability to go beyond the bounds of requirement.  [24]  This view was inspired by western Orientalist womanhood identity that a women should be learned, free and highly cultured. In 1888 R.C Dutta provides a comprehensive rebuttal of Mills denigration of lower status of Hindu women. Women of the past valorized in two separate ways one of them their spiritual potential and their role as sahadharminis and a heroic resister to alien rulers who choose their death rather than dishonour.  [25]  According to Jashodhara Bagchi, the inherent tension between past and present womanhood was resolved by Bankimchandra in his last novels. In Anandamath he portrayed a women character shanti who fights shoulder to shoulder with her husband in liberating the motherland from shackles. Here shanti provided a role model of womanhood closest to a national identity during late 19th and 20th centuries, till up to Indian independence.  [26]   Another social reformer Dayaananda Saraswati believed the Vedic women lived an idyllic existence and fully participates in all areas of public life, but Muslim influence had taught Hindus to imprison their women within the house.  [27]  Dayananda was a sole rationale of a womans existence. According to him a child body is made up of elements derived from the body of mother, so mother getting weaker after each confinement. For continued needs of propagating strong and healthy children, the wife and husband should be content with each other.  [28]  Throughout the 19th century the most problematic category of women were widows for consequence of early marriage and reformers were attempting to resolve the problem, Dayananda found his solution that remarriage for both men and women was equally valid if there were no children from earlier marriage. But the best practice for both man and woman is Brahmacharya (self-control), followed by adoption but who cant control their passions t he best recourse is niyoga.  [29]   The woman question had dominated throughout most of the 19th century was something of a casualty during this period, has faced a tremendous reaction against the Age of Consent Bill because of implicit fear of conservatives of the lost control over womens sexuality. In the closing decade of the 19th century we have got a unique identity of Indian womanhood from Swami Vivekananda who characterized Hindu womanhood by her devotional and spiritual character instead of western materialist setting womanhood.  [30]  In the changed political and social environment of the late 19th century the women image which was portrayed by the nationalists was more important than the reality throughout of the 20th century, the image also came to examined by the reality through the work of Altekar, as the historical reality.

Market Segmentation :: Business Management Studies

Market Segmentation What is Segmentation? Market segmentation is the practice of dividing a market into identifiable groups of customers with common characteristics and motivations. This is so that each group can be treated independantly, tailoring the marketing mix to meet the needs of each segment. Furthermore, opportunities for new products and any niche markets are highlighted. Segmentation also portrays which segemets are doing well, which are likey profitable to be profitable/worth pursuing, which segments need additional marketing support and which should be ignored. Psychographic This affects the psychological motivation of the purchaser. It’s based on the benefits that the products/services offer to the purchaser. Factors that affect the buying decisions are increasingly emotive rather than practical. Psychological factors are: - Life style Segmentation is based on actual lifestyle differences as well as perception. Different lifestlyes fall into different catogories, for example modern and trend-setting or traditional with few changes. Another example would be expensive and willing to pay money or unwilling to spend more than that is necessary. - Interests These would include sports, leisure activities and hobbies. - Attitudes Markets can be analysed and segmentated by attitude to politics, lifestyle, certain products. For example an example concerning chocolate and food be that some people would be willing to eat non-organic foods others don't. - Opinions Identifies group with similar opinions on political and social issues. Opinion polls are used to find the moods and feeligs of the target group and the products can be tailored to appeal to the target audience e.g Iceland appeals to consumers due to its no GM product policy. - Values Values are influenced by family and social conditioning and the product can be adapted to reflect values of the product. For example fair-trade chocolate bars may appeal to ethica customers. - Taste Products can be catogrised to be in good or bad taste. Bad taste may be seen as bad or offensive to some people but good to others because its entertaining to others. For example a film with 'gross out' images and storylines offends older people but amuses the youth. This portrays how different people have different tastes. How segmentation has affected the development of DeLights has been incorporated when explaining the marketing mix each of the 4 P's. Demographic Demographic segmentation is where a market is analysed and divided into groups based on demographic factors such as age and sex. These factors relate to the social and economic features of the market being segmented. Demographic variables can be closely related to customer needs and purchasing behaviour, this helps producers target their product more effectively. Age  · Consumer needs and wants change with age although they may wish to sell the same product to different types of people for example Market Segmentation :: Business Management Studies Market Segmentation What is Segmentation? Market segmentation is the practice of dividing a market into identifiable groups of customers with common characteristics and motivations. This is so that each group can be treated independantly, tailoring the marketing mix to meet the needs of each segment. Furthermore, opportunities for new products and any niche markets are highlighted. Segmentation also portrays which segemets are doing well, which are likey profitable to be profitable/worth pursuing, which segments need additional marketing support and which should be ignored. Psychographic This affects the psychological motivation of the purchaser. It’s based on the benefits that the products/services offer to the purchaser. Factors that affect the buying decisions are increasingly emotive rather than practical. Psychological factors are: - Life style Segmentation is based on actual lifestyle differences as well as perception. Different lifestlyes fall into different catogories, for example modern and trend-setting or traditional with few changes. Another example would be expensive and willing to pay money or unwilling to spend more than that is necessary. - Interests These would include sports, leisure activities and hobbies. - Attitudes Markets can be analysed and segmentated by attitude to politics, lifestyle, certain products. For example an example concerning chocolate and food be that some people would be willing to eat non-organic foods others don't. - Opinions Identifies group with similar opinions on political and social issues. Opinion polls are used to find the moods and feeligs of the target group and the products can be tailored to appeal to the target audience e.g Iceland appeals to consumers due to its no GM product policy. - Values Values are influenced by family and social conditioning and the product can be adapted to reflect values of the product. For example fair-trade chocolate bars may appeal to ethica customers. - Taste Products can be catogrised to be in good or bad taste. Bad taste may be seen as bad or offensive to some people but good to others because its entertaining to others. For example a film with 'gross out' images and storylines offends older people but amuses the youth. This portrays how different people have different tastes. How segmentation has affected the development of DeLights has been incorporated when explaining the marketing mix each of the 4 P's. Demographic Demographic segmentation is where a market is analysed and divided into groups based on demographic factors such as age and sex. These factors relate to the social and economic features of the market being segmented. Demographic variables can be closely related to customer needs and purchasing behaviour, this helps producers target their product more effectively. Age  · Consumer needs and wants change with age although they may wish to sell the same product to different types of people for example

Free Catcher in the Rye Essays: The Highly Overrated Catcher in the Rye :: Catcher Rye Essays

The Overrated Catcher in the Rye The Catcher in the Rye is probably the most frequently taught book in American high schools and colleges in the second half of the twentieth century. I am not too sure, though, if the novel deserves the position it has held for so long. The book sees the narrator, Holden Caulfield, a seventeen-year-old boy from New York City, tell the story of three days in his life. The whole narrative is a kind of therapeutic coming-to-terms-with-the-past story, since Holden obviously tells it from a psychiatric institution. It is the adult world that has made him a "madman," as he often characterizes himself. He just cannot relate to anyone except for his kid sister Phoebe. Everything and all other people seem "phony" to him. He flunks out of three boarding schools in a row, the latest of them Pencey Prep, which is also where the first part of the story takes place. One Saturday night, after some last experiences with his history teacher "Old Spencer," his roommate Stradlater and the boy next door, Robert Ackley, Holden decides to leave Pencey four days early for Christmas break. He knows that he cannot return and that his parents will get a letter about his suspension on Wednesday. He spends the night and the following two days wandering around New York in a kind of aimless quest: He stays at a cheap hotel for one night, goes to two night clubs, dances with older women, often talks and thinks about sex, even has a callgirl come up to his room, but cannot get himself to perform the act. Finally, he gets beaten up by the callgirl's pimp. The next day, he talks with some nuns about literature and has a date with his former girlfriend Sally Woodruff. They go to a theater show and ice-skating together. When he asks her to run away with him, she gets mad and they part. He is "depressed," thinks about and even talks to his dead bro ther Allie a lot and finally sneaks into his parents' apartment at night to talk to his sister. He tells her about his dream to be a "catcher in the rye," and that he wants to run away. He then leaves to meet his former teacher, Mr. Antolini. They have a good talk, but Holden leaves in a hurry when his host makes a sexual advance on him.

George Orwells Animal Farm

In George Orwell's Animal Farm, power and control of the farm shifts from Mr. Jones to Snowball and from Snowball to Napoleon. Each, no matter how well their leadership, was corrupted by power in some way as compared to Russian leaders of the time. The most corrupt, Napoleon, uses several methods of gaining mocontrol the Handmaids in almost any way they desire. It is clear that the theme of power and control through the depiction of it’s citizens creates a severely oppressive society. This theme is portrayed by the role of government and the patriarchal society. The government strikes fear on its citizens with the Wall and the Salvaging in the Handmaid’s Tale, the military force in V for Vendetta and the outcasting of animals that do not follow orders in Animal farm. Fear and intimidation are used in the texts and furthermore, power is shown through the patriarchal society, which includes the Commanders, the Commander's Wives, and the Handmaids assigned to them. Overall, the Republic of Gilead institutes power and control in society, therefore forcing its residents into submission and causing them to loose control over their own lives. . re power and luxury.Power and Control â€Å"Once you had the freedom to object, to think and speak as you saw fit, you now have censors and systems of surveillance coercing your conformity and soliciting your submission† (V, â€Å"V for Vendetta†). Throughout history there has been struggle of power and control between a governing body and it's people. In the movie â€Å"V for Vendetta,† the government has ultimate control over it's people in a dystopian future, created by a series of strategic events that could be in the near future for the United States. Good morning/afternoon teachers and fellow students. Today I will be talking to you about Power and Control related to my three texts, Animal Farm by George Orwell, V for Vendetta directed by James McTeigue and The Handmaid’s Tale by Margaret Atwood. Yes it is necessary for the government to impose a certain amount of power and control on its citizens in order for a society to function properly. However, too much power and control in a society eliminates the freedom of the residents, forbidding them to live an ordinary life. In the dystopic futuristic novel, The Handmaid's Tale demonstrates the theme of power and control through an oppressive society called the Republic of Gilead. The government establishes power and control through the use of the Wall, military control, the Salvaging, and the Particicution. The Patriarchal society allows the Commanders to hold immense power over the citizens, while the Commander's Wives hold the power in the household. Generally, the Handmaids do not hold very much power because they are of a lower class in the Patriarchal society. The Republic of Gilead institutes power and control in society, therefore forcing its residents into submission and leaving them completely helpless in a totalitarian regime. Just like in George Orwell's Animal Farm, power and control of the farm shifts from Mr. Jones to Snowball and from Snowball to Napoleon. Each, no matter how well their leadership, was corrupted by power in some way as compared to Russian leaders of the time. The most corrupt, Napoleon, uses several methods of gaining more power and luxury. The citizens in The Handmaid’s Tale know that they are constantly under surveillance, so they try their best to conform to avoid getting caught. The patriarchal society is another factor that develops power and control. The Republic of Gilead is male dominated; the Commanders exercise authority over all the citizens. The Commander has a high status in society, as explained by Ofglen when she says, â€Å"He's way up there†¦ He's at the top, and I mean the very top. At such time it's hard to imagine it† (Atwood 262). The Commander's Wives hold power, for â€Å"they can do almost anything to [the Handmaids]† (Atwood 344). Clearly, the Commander's Wives are permitted to control the Handmaids in almost any way they desire. It is clear that the theme of power and control through the depiction of it’s citizens creates a severely oppressive society. This theme is portrayed by the role of government and the patriarchal society. The government strikes fear on its citizens with the Wall and the Salvaging in the Handmaid’s Tale, the military force in V for Vendetta and the outcasting of animals that do not follow orders in Animal farm. Fear and intimidation are used in the texts and furthermore, power is shown through the patriarchal society, which includes the Commanders, the Commander's Wives, and the Handmaids assigned to them. Overall, the Republic of Gilead institutes power and control in society, therefore forcing its residents into submission and causing them to loose control over their own lives. .